- White label SEO software is a platform you resell under your own brand. On KillerSEOx that is $29 per site per month, software only, and the retail price is yours to set.
- The branding covers every client-facing surface: the dashboard, the shared report links, the sign-in codes and reports sent from your own verified domain, and the login at your subdomain. Our name appears nowhere.
- Every client site gets rank tracking three times a week on desktop, mobile and Maps, AI visibility across six models weekly, a 21-check audit, a 25-directory citation scan, and a content engine, all from one login you control.
- The published math: $29 in, $299 out, $270 gross per client. Ten clients is $2,700 a month; twenty-five is $6,750. The software line is the only delivery cost that grows, and it grows $29 at a time.
- The free audit is the sales tool. Five of our own client audits scored 84 to 89 overall and every one was hiding a hard fail, and that fail, run live under your brand, is what closes the retainer.
What is white label SEO software?
An SEO platform an agency resells as its own. The vendor builds and runs the software; the agency's logo, colors, domain and sending address are what the client sees, and the agency sets the price. It is the difference between telling a client "we use a tool" and handing them a dashboard with your name on it.
Most agencies already resell somebody's software. They just do it badly: a client logs into a third-party tool with the vendor's logo on it, a report arrives from the vendor's email, and somewhere in month three the client asks what, exactly, the agency is for. White label closes that gap. The work is the same. Who gets the credit changes.
We run KillerSEOx as our own agency's delivery stack, across a live roster of client sites, before we sold it to anyone else. Every number on this page comes from that roster, anonymized by trade. That is the honest version of "built by an agency for agencies," and it is why the platform has the pieces an agency needs rather than the pieces that demo well.
What does "your brand" actually cover?
Everything a client can see. Your logo and colors on the dashboard, your domain on the login screen, your verified sending domain on every sign-in code, invite and report email, your brand on the shared report links, and your own client roster and team seats under your own agency login. Set it once and it carries through.
Logo, colors, client links
Set your brand once. It carries through the dashboard, the shared reports and every email your clients receive. They never see our name.
Email from your own domain
Verify your sending domain and every sign-in code, invite and report goes out as you, on your sending reputation, never pooled with another agency's.
Your login, your roster
Add clients yourself in seconds. Invite a client and they sign in with a six-digit code. No password to reset, no support ticket to us.
The part agencies underestimate is the email. A client's trust is built or lost in their inbox, and a weekly report that arrives from a vendor's address quietly tells them who is really doing the work. Sending from your own verified domain also means your deliverability is yours: you are not sharing a sending reputation with a hundred other agencies' clients. We wrote up what actually gets a report opened in white label reports clients actually open.
What does the software do for each client every week?
Checks rankings three times a week on desktop, mobile and Google Maps, asks six AI models whether they would recommend the client, re-scores the site audit, scans 25 directories for citation errors, keeps the content engine publishing on cadence, and turns all of it into a prioritized action queue. The chores run without you; the judgment stays yours.
Here is the weekly delivery for one site, the same for every client on your roster:
| Every week, per site | What it replaces |
|---|---|
| Rank tracking, 3× weekly, desktop, mobile and Maps, plus a local ranking heatmap | The Monday morning spreadsheet, and the argument about which number is right |
| AI visibility across ChatGPT, Claude, Gemini, Perplexity, Grok and Llama, weekly | The question every client is now asking that most agencies cannot answer |
| Site audit, 21 checks across technical, on-page, speed, security and AI readiness | A quarterly audit deliverable nobody reads |
| Citation scan across 25 directories, NAP consistency scored | Manually checking Yelp on a slow Friday |
| Content engine, expert posts written and published on the plan's cadence | The freelancer who is late this month |
| Action queue, every finding ranked by impact | Deciding what to do first, for every client, every week |
The point of automating that layer is not to remove you. It is that every line above scales linearly with client count, and at a dozen clients the chores are the workweek. One Monday morning our own dashboard was holding 18 live properties, 389 open action items and 87 queued blog topics before 8 a.m., with five properties already rank-checked overnight. The math on automating versus hiring is in past 10 clients: automate, hire or raise prices, and what the rank tracker itself measures is on its own page.
What is the reseller math?
$29 per site per month in, whatever you charge out. At a typical $299 retainer that is $270 of gross margin per client before your labor: $2,700 a month at ten clients, $6,750 at twenty-five, $32,400 a year at ten. These are our published prices, not a hypothetical, and there is no minimum number of sites.
The number that matters is not $270, it is what happens to it at scale. Manual delivery grows in your hours, which are capped and already spent. A delivery hire grows in five-figure annual steps. The software line grows $29 at a time, so the margin per client holds at twenty-five clients instead of eroding into payroll. That is the whole case for reselling rather than assembling a stack of six tools that do not talk to each other; we did that math in the reselling math.
What you charge is a separate question, and it is usually answered too low. Most agencies price a retainer in year one when they are hungry and never touch it again, then deliver three times the value at the same number. If your pipeline is full and your churn is low, your prices are telling you they are too low. The per-client pricing model, including what to charge for reporting, is in what to charge for SEO: the per-client math.
Run the numbers on your own roster
Put one client on the platform and watch what the automated layer catches this week. Free to start, $29 a site when you white label it.
Start with one clientHow do you sell SEO with it?
Run the free audit live on the prospect's site, under your brand, while they watch. It takes about a minute and returns 21 checks with measurements attached. Read one finding out loud, usually load time, and connect it to money. Then run the AI check and show them which competitor ChatGPT names instead of them. The finding closes; you just read it.
The audit is a sales tool before it is a deliverable, and it works because it takes you out of the argument. A business owner has heard "I noticed some issues with your website" from four people this year. What they have not seen is their own site measured in front of them with a number attached. Five real audits from our own book scored 84, 87, 87, 88 and 89 overall, a spread that says "basically fine," and underneath every one of them was a hard failure: largest contentful paint of 6.3 to 15.3 seconds on four of the five, a ten-character meta description on one. Nobody buys the 87. They buy the 15.3 seconds.
The second close is AI visibility. One gutter contractor came back at 0 percent: eight customer questions across six models, 48 chances to be recommended, named in none. Read the competitor's name the model returned instead and stop talking. The full sequence, step by step, is in how to sell SEO with a free audit, and the mechanics of the AI check are in what ChatGPT says about your business.
What if you want the work done, not just the software?
Take software only for your own delivery, and plug into our in-house team as a back office for whatever you do not want to staff: content, audits, citations, Business Profile management. Done-For-You starts at $997 a month per account. Most agencies run the platform themselves and buy fulfillment only where they are short-handed.
Fulfillment is optional and modular on purpose. An agency with a strong content writer and no time for citations buys citations. An agency that sells well and delivers slowly hands us the whole account and keeps the relationship. The same crew that produced the client results on our homepage does the work, under your brand where it touches the client.
Two honest limits. If you have fewer than three clients and no plan to add more, the $29 plan is still cheap but the white label dressing will not change your business; use the free tier and grow into it. And if you do not actually do SEO, white labeling the software does not make you an SEO agency; buy the Done-For-You plan for those accounts and sell what you are good at.
